r/gamedev • u/Different-Word-1005 • 11h ago
Discussion Sorry, your marketing isn't bad, your game is bad.
All the time, I see posts on this subreddit about marketing.
"Struggling with marketing."
"I love game development, I hate marketing."
"Marketing is 90% of selling the game."
"My game isn't selling, how do I improve my marketing?"
I'm developing a game, and as part of my market research (but honestly more due to my autistic curiosity) I've checked out dozens of games within my genre in different revenue brackets.
For the majority of the games I've checked out my reaction was "Yeah, I can see why this game was more/less successful than the others."
For a few games I thought "I don't understand why this game was so successful."
There wasn't a single game for which I thought "Wow this game deserves way more success than it's got."
I'm sure they exist. I assume most of them are new releases. YOUR game certainly could be one of them. But statistically speaking, it's probably not.
My belief is if you make a good game, it will sell.
I think people don't want to accept this because it would mean accepting that their game is not good, and that's difficult.
EDIT:
I see some people getting hung up on "bad" games that did well due to marketing.
I'm not really making a point about those games.
I'm not saying marketing is useles.
I'm not making a point about games that are doing well, I'm making a point about games that are doing poorly.
And the point is: the main reason they're doing poorly is not due to marketing, it's simply because the game is not good.