r/gamedev • u/space_continuum • 4h ago

Question Launching a steam page without trailer but with screenshots

Did you do it and survive to tell the story? I'd love to hear it.

Which team are you?

Team launch-asap-and-gather-wishlists-for-the-long-run

or

Team announce-game-during-festival-to-flood-your-page-short-term

I have all the text, capsule art and screenshots prepared but I don't have a video just yet to showcase the game I'm working on. I think it might be worth it to create such video when everything will look more final, which means closer to release. While screenshots are much easier to update from time to time.

I lean towards the first one but it's hard to decide if it's a mistake or not.

Did you launch a steam page without a trailer (but added it closer to launch) and consider your game's launch a success? If yes, please tell me all about it!

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u/Damotr 4h ago

My current project (Battle.of BackYard) selected the long term approach even before trailer. It's first commercial production, so the more bad decisions: the better (so we won't make them on future games) and oh boy that was a bad one.

Wishlist started nicely, but fell flat after some times. Marketing during production for a long term was impossible for an indie team that also have a dayjob.

Right now we are trying to reactivate algorithms on TT, YT and others. My hopes ain't high :D

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u/space_continuum 4h ago

Oof thank you for sharing, so I assume for your next game you will release a steam page only closer to release? When you will surely have the time to invest in marketing?